Kuala Lumpur, 30 April 2024Great Eastern, “The Oldest and The Largest Life Insurer” in Malaysia a leading insurance company and Koha Digital, a pioneering technology firm have announced an exciting collaboration aimed at transforming the landscape of estate planning in Malaysia. This strategic alliance aims to introduce digital Will writing services to Great Eastern Life Planning Advisor, empowering them with proficiency in estate planning to provide clients with holistic financial planning solutions.

The collaboration between Great Eastern and Koha Digital signifies a pivotal moment in the financial services arena, specifically in tackling the critical matter of estate planning. Given that an estimated 85% of Malaysians don’t have a Will, this partnership endeavours to close the gap by delivering accessible solutions through Great Eastern’s extensive life planning advisor’s network.

As part of this initiative, Great Eastern Life Planning Advisor will be equipped with cutting-edge digital tools and training provided by Koha Digital. This support will enable them to seamlessly incorporate digital Will writing services into their offerings. Through the combined expertise of both entities, Great Eastern Life Planning Advisor will gain the confidence and efficiency to adeptly navigate their clients through the complexities of estate planning.

Moreover, this collaboration underscores the shared dedication of Great Eastern and Koha Digital to enrich financial literacy and enable individuals to safeguard their legacies effectively. Through the insurance agency distribution channel, this partnership strives to democratize access to estate planning services, ensuring that every Malaysian can protect their assets and secure their loved ones’ future.

The introduction of this Digital Will writing service significantly enhances Great Eastern Life Planning Advisors’ value proposition to their clients. By integrating advanced technology-enabled tools, it ensures that advisors stay relevant and competitive in the rapidly evolving financial services landscape. This equips the advisors to significantly impact many Malaysians, helping them achieve financial health.,” said Andy Ng Yen Heng, Senior Vice President & HOD Centre of Excellence, Great Eastern Life Assurance Malaysia. 

Likewise, Peter Cheong, Co-Founder & CEO of Koha Digital, shared his excitement about the partnership, emphasizing, “By merging Great Eastern’s oldest and largest agency network reach with Koha Digital’s cutting-edge technology, we are poised to revolutionize estate planning in Malaysia. Together, we can empower individuals to proactively secure their financial futures.

Together, Great Eastern and Koha Digital Holding are pioneering a new era of accessibility and effectiveness in estate planning, marking a significant milestone in the financial services landscape.

About Great Eastern:

Great Eastern Life began its operations in 1908 as a branch office of The Great Eastern Life Assurance Company Limited. The Malaysian operations were subsequently transferred to a locally incorporated public company, GELM under the Scheme of Transfer of Business. The Company was certified by The Malaysia Book of Records in 1998 as “The Oldest and Largest Life Insurer” in Malaysia. For more information on Great Eastern, go to

About Koha:

Koha is a next-gen fintech platform for legacy planning. Our comprehensive solution fosters trust and engages people throughout their life journey by providing integrated education sharing, innovative personal financial health and legacy planning, charitable distribution of wealth after death, and personalised video or letter messages to their loved ones. Our goals are to encourage everyone to plan their legacy for the inevitable event with ease and clarity, to maintain family harmony, and to encourage charitable giving to social causes. For more information or to plan your own Will, go to